Spotify: Fresh Finds Artist Mixer
Client: Spotify
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The Brief
Spotify aimed to bring their Fresh Finds playlist to life by hosting an Artist Mixer at Spotify HQ. The goal was to introduce supported artists to the Spotify team and provide them with an opportunity to connect with each other, while also giving insight into the Spotify ecosystem.
THE SOLUTION
We collaborated with Spotify to create an engaging afternoon of masterclasses, networking, and content capture that both educated and entertained the attending artists:
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Developed a comprehensive concept and schedule, including on-brand ice breaker activities and the creation of a pop-up photography studio to capture artist portraits.
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Designed unique, Fresh Finds-themed merchandise for the artists, such as “Keep It Fresh” air fresheners, “Stay Fresh” mints, “Fresh Water” reusable bottles, “Fresh Tunes” USB drives, and “Fresh Ideas” notebooks.
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Suggested and booked a renowned music photographer to shoot professional artist portraits, providing content for the artists to use on their own platforms.
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Curated a premium food and beverage offering to complement the event.
SERVICES PROVIDED
Bespoke Merchandise Ideation and Production
Event Concept Development
Event Production and Management
Portrait Content Production
Services Provided
Event Concept Development
Bespoke Merchandise Ideation and Production
Event Production and Management
Portrait Content Production