SKY SPORTS LAUNCH
THE WOMEN’S SUPER LEAGUE
Client: Sky Sports
The Brief
To collaborate with IN MOTION COLLECTIVE on developing an event concept for the launch of the Women’s Super League on Sky Sports - an evening to celebrate this momentous deal in women’s football and the season ahead.
THE SOLUTION
We designed a premium and engaging event experience that represented the Sky Sports brand and their new partnership with the Women’s Super League.
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Venue: Sourced a new London venue - a community art space, with hire fees reinvested to support the local creative community.
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Creative Direction: Designed a concept proving Sky Sports truly understands women’s football, sparking authentic engagement and personal involvement from guests.
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Hospitality: Curated a premium food and drink offering to elevate the experience.
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Cultural Programming: Partnered with leading female hosts and DJs to ensure the event felt authentic, relevant, and celebratory.
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Delivery: Managed the full journey - from creative concept and production through to on-the-day event delivery.
SERVICES PROVIDED
Creative Event Concept
Event Production & On-the-Day Management
Art Direction
Talent Programming, Booking, Contracting & Liaison
Project & Budget Management
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